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1995-06-09
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2KB
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34 lines
Bernard van Tienen
Head of Distribution, Commodore and Amiga Products
Good afternoon ladies and gentlemen.
I'm delighted by today's announcement and confident of the significant benefits that it brings to
customers of Commodore, to our employees and, of course, to our new larger company.
I'd like to talk to you about how we are going to distribute Commodore products, and by that I mean both
the Commodore Intel Pentium and the Amiga Motorola based computers.
Distribution will be centralised in the Netherlands, where Commodore is based. Commodore products
will be distributed in Europe, whereas Amiga will be worldwide distributed. However, we are already in
the process of recruiting distributors for the Amiga range, and I'm sure we'll be able to give you more
details on this at a later date.
In Europe will be three main channels of distribution.
The first through retail via computer retail chains, brown goods chains, department stores and mail order
companies.
The second through a limited number of key distributors, the number will of course depend on the
country and type of distributor involved. And thirdly, for Amiga products only, through a range of
specialists distributors targeting the vertical markets of high-end Amiga products.
With our distribution in place, what can our customers and our distributors expect from Commodore?
Commodore's success will be based on the three principles: price competitiveness, sales & marketing
support and service.
When it comes to price, Commodore will benefit of the purchasing power of the Group. Commodore will
offer its retailers and distributors a full range of sales & marketing support. Commodore will implement a
Europe-wide training programme for distributors and sales staff, to promote a high level of technical and
product knowledge that will equip them to deliver the best advice to customers.
Good after-sales service is equally vital to Commodore's customers. As part of our philosophy to make
things as easy as possible for them, we introduce a range of service options. In summary, ladies and
gentlemen, we will provide clear channels of distribution for Commodore and with them an unrivalled
package of price, support and service. We will make a success of the still strong Commodore and Amiga
brands.
Champaign-Urbana Commodore Users Group / cucug@prairienet.org